Green Giants by E. Freya Williams

Green Giants tells nine stories of companies, their leaders and their passion for sustainability. Written in a style that is entertaining, the book is laden with facts and anecdotes, all contributing to the overall message: transforming your business on the basis of sustainability factors is risky, takes courage and conviction, but ultimately pays off.

The book examines these case histories from many different angles and through multi-colored lenses. In the business world, where there are as many protagonists for sustainability and whether this can translate into rewards for shareholders as antagonists, this provides a fairly incontrovertible case for the protagonists. Purpose-driven profitability is explored, as is the embedding of this culture into every aspect of the corporation. Further observations are the alignment that these companies discover with their clients, and how they can enter into better behavioral contracts with all their stakeholders.

Read this to be inspired that the goals of business are not in opposition to those in pursuit of a better world for future generations. Highly recommended reading.

Thanks to Netgalley and the publishers for an advance copy of the book in exchange for my review.

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